Instagram can be a noisey space. There are hundreds–if not thousands–of experts telling you how to grow your account and make sales. And with all that advice comes a ton of myths that might be leading you in the wrong direction. So today, I’m debunking 5 Instagram myths I’ve recently come across.
Keep reading to get the inside scoop, including my tried and true recommendations.
Instagram Myth 1: You Have to Post Every Day
While recommended posting frequency varies from platform to platform, this Instagram expert knows you don’t have to post every day in order to have a successful social media strategy.
What does work? Consistency. So, pick a reasonable amount of posts you can publish each week and stick to it.
And remember: quality will always trump quantity.
Instagram Myth 2: You Need a Pretty Instagram Grid
This myth really grinds my gears.
While a highly curated grid might have been trendy a few years ago, most Instagram users now crave authenticity, not a perfect aesthetic.
So instead of focusing on perfection, make sure your visuals are branded, meaning your brand colors and fonts are consistent throughout your content.
Instagram Myth 3: Reels are In & Static Posts Are Out
It’s true that Instagram Reels (and video in general) have taken off over the last year, but that doesn’t mean static posts (those featuring photos and infographics) aren’t important.
I look at it this way: while Reels will help introduce your content to new accounts, static posts help nurture the community you already have while establishing you as an authority in your field.
My recommendation? Include a variety of content (photos, infographics, and video) in your strategy to achieve maximum results.
Instagram Myth 4: There’s a “Right” Number of Hashtags to Use in Your Posts
Some say 30 hashtags work best. Others (including Instagram itself) say stick to 3-5.
(There’s a rumor that Instagram is encouraging users to use only 3-5 hashtags to increase search engine optimization (SEO) in Google, but this hasn’t been confirmed by the platform.)
So how many hashtags should you use?
First, you should know hashtags are only a small piece of the Instagram puzzle. This means if you’re not offering up quality content consistently, no amount of hashtags will save your posts.
So I suggest you first focus on finding hashtags related to your:
- Ideal client (think about the hashtags that your ideal clients use)
- The theme of your content (think keywords here)
And when deciding how many to use, test test test, because what works for one account might not work for another.
It’s best to try things out for yourself and see what works best for you.
Instagram Myth 5: It’s Hard to Create Content For Instagram
This is perhaps the biggest myth of all!
No, it’s not hard to create content for Instagram, especially when you have a good understanding of who your ideal client is and the content they want and need to see in order to want to work with you or buy from you.
My 90 Minute Strategy Session is the perfect way to develop an Instagram strategy that will help you create content that will actually move the needle in your business.
The strategy session includes:
- A 90 minute intensive call
- An account audit
- Expert feedback and guidance on topics such as content planning, engagement, and more
To Sum It Up
Instagram can be overwhelming, and there are a lot of experts telling you what you should and shouldn’t do on the platform.
But having a solid strategy can eliminate a lot of that overwhelm!
- You don’t have to post every day. Consistency and quality will always trump quantity.
- You don’t need a pretty Instagram feed. Just focus on quality, branded content.
- While Reels are a great way to reach new accounts, static posts are important and necessary to nurture your existing community.
- When it comes to hashtags, test, test, test.
- It’s not hard to create content for Instagram when you have a thoughtful strategy to guide you.