As a business owner, having a Facebook business page is still one of the best ways to connect with your customers and build your company brand online. What was once used as a social tool for people to connect is now a must for any company. Having a Facebook business page lets you reach existing customers and also promote yourself to new ones. So, if you need one but don’t know where to start, let me help!
Creating a Facebook business account is a straightforward task, and after reading this, you should be ready to go! However, before we start, be aware that it’s not possible to create a Facebook business page for your business without a personal profile (which will be designated as the owner/administrator of the account). But don’t fret if you don’t use Facebook personally; just create a profile (which you can then pretty much ignore if you want) and focus on developing your business page.
Note: Don’t worry if after you’re not going to be the person managing the page or want other people to administer it, you can later transfer the ownership and administration of the page to other profiles.
Now, let’s talk about all the necessary steps to open or create your Facebook business page to increase awareness and create new business leads:
1. Log In And Access Your Personal Profile
- Enter your personal profile with your username and password.
- Then, go to the arrow icon in the top right corner (in the blue bar of the main menu) to reveal a drop-down with a series of options.
- Choose the “create page” option and click on it.
That is the first step to create your Facebook page from your personal profile. Simple, right?
2. Choose The Type Of Business Or Professional Activity
- After clicking on “create page”, you will be directed to another screen where you will have to choose the type of activity your business does or the commercial sector to which your business belongs.
You must choose between the following six main categories:
Local Business or Place
This category is designed for commercial premises or businesses with a specific physical location, that is, an address in which to serve the public. This is by far the broadest of all the categories. If you run a beauty spa, a restaurant, clothing store, pharmacy, wine store, among others, this should fit well.
Company, Organisation Or Institution
This is designed for companies and institutions (public or private) that develop their activity on the internet, offer services or products without a physical location, or have a wide network that can’t be contained in an address. Some of these companies exist solely on the internet. Examples are consulting agencies, travel companies, eCommerce businesses, non-governmental organisations and communities, for example.
Brand Or Product
Unlike the previous business option, here you can have physical premises and also sell online. This is for companies with a massively recognised product or service. Examples include apps, foods/beverages, home décor, office supplies, commercial equipment, and games/toys.
Artist, Band Or Public Figure
This is pretty clear and is for users (famous or not) who want to self promote. However, it doesn’t stop you from using your regular Facebook profile – you can have both – keep one page for personal and the other only for business purposes. This works well if you’re a speaker, writer, artist, actor, photographer, video creator or fitness coach, for example.
This is more for events and activities, focusing on magazines rather than the writer, movies than actors, or radio and television programs than on-air personalities. Examples include festivals, sports teams, movie theatres, music videos, albums, and theatrical plays.
Cause Or Community
This last category is designated for any group, cause or non-profit institution. Suppose you have a community; you might want to have a Facebook group for members to interact, while also being good for promotion and public relations.
3. Select The Category Or Activity That You Develop
Now it’s time to choose the type of category that best suits your characteristics as a professional, company or organisation. By clicking on the “Select a category” field, it displays a list of categories to further define the activity you perform. If you type the first few words of your category, Facebook will suggest likely options. According to what you select, this category is displayed below your company name on your business page.
4. Set Up Your Facebook Page
At this stage, it’s time to describe your business and fill the page with all your relevant business information.
- Add a description of your business so that people understand who you are and what you do. Include relevant keywords to help your page positioning within the social network and help it appear higher up in the search results. For example, if you run BedHead Hair salon, include the words’ Bedhead, Hair Salon, Hairdresser.’
- Customise the URL of your account. For example, your page URL could look like www.facebook.com/yourbusinessname – www.facebook.com/bedheadhair.
- Add your website address in the appropriate section and contact details.
- If you have chosen a local business, you will be asked to re-confirm that you own a physical establishment.
- Save and confirm.
5. Upload Your Profile Picture
It’s essential to upload a photo or logo of your company so your future followers can recognise you easily. To do this:
- Click on the profile picture.
- Click on the button to upload the photo or logo from your computer.
- Choose the option to import the profile photo from a website if you already have it hosted in a URL, or just upload it from the local drive on your computer.
- Confirm by clicking on “Save photo”.
If you’ve come this far, you will now have your very own new shiny Facebook business page – yay! And how simple was that? Now, if you want to up your game and optimise things further, you can. If you want help doing this, then don’t hesitate to get in touch with me.